UX Strategy Lab: About

Crafting User Experiences

That Matter

Translating your business goals into digital experiences that engage and convert.



Meet Michelle: 
Your Strategic Design Partner

As a product design executive with over 15 years of experience transforming complex challenges into intuitive digital solutions, I bring enterprise-level UX expertise to growing businesses and startups. My mission is simple: helping ambitious companies create exceptional digital experiences that their customers will love.


Entrepreneurial Insight Meets Design Excellence

As the founder of Chix and Wix, a thriving eco-conscious candle company, I understand firsthand the unique challenges that entrepreneurs face. This dual perspective as both a UX leader and business owner allows me to approach your projects with practical, results-driven solutions that align with your business goals.

Why Partner

With Me?

Making Enterprise-Level 

UX Accessible


Throughout my career leading design teams at Fortune 500 companies and high-growth startups, I've developed proven strategies for creating successful digital products. Now, I'm passionate about making this expertise accessible to growing businesses through flexible, scalable solutions.


What Sets Me Apart

Business-First Approach

  • Focus on solutions that drive real business results
  • Balance user needs with business objectives
  • Create scalable design processes that grow with your company
  • Deliver measurable improvements in user engagement and satisfaction

Deep Technical Expertise

  • Transform complex data into clear, actionable insights
  • Create comprehensive design systems that scale
  • Build intuitive dashboards and analytics interfaces
  • Lead cross-functional teams while maintaining hands-on involvement

Proven Track Record

  • Reduced development time by 25% through efficient design systems
  • Increased team efficiency by 30% with streamlined workflows
  • Successfully led multiple end-to-end product redesigns
  • Established user research programs that shape product strategy

My Approach

(01)

Every engagement begins with understanding your business goals, user needs, and current challenges. This foundation ensures all design decisions support your broader business strategy.

Strategic Discovery

(02)

I deliver solutions you can actually implement, considering your resources, timeline, and budget. No ivory tower consulting – expect hands-on involvement and practical recommendations.

Practical Solutions

(03)

Everything we create together is built to scale. From design systems to workflow processes, I help you lay the groundwork for sustainable growth.

Growth-Minded Design

(04)

Success isn't just about beautiful designs – it's about business impact. We'll define clear metrics and track progress to ensure your investment delivers real value.

Measurable Results