What is fractional UX leadership?

Fractional UX leadership is getting strategic UX guidance and hands-on design execution part-time, typically 15-40 hours per month. You get enterprise-level UX expertise without hiring a full-time UX director.

How much does fractional UX cost?

Fractional UX leadership typically ranges from $8,000-$15,000 per month, depending on scope. This is significantly less than a full-time senior UX leader ($180,000+ annually) but provides the same strategic thinking plus hands-on capability.

What makes UX Strategy Lab different from other UX consultants?

Unlike traditional UX consultants who only provide strategy documents, Michelle Morley provides both strategic guidance AND creates actual wireframes, prototypes, and designs. She combines 25+ years of experience with modern UX understanding of conversational interfaces and AI integration.

Make every

digital interaction count.

I help businesses solve the real problems behind underperforming websites and digital products so you can create experiences that connect, convert, and grow.

You know your business. I know how to look at it from the outside. That combination is usually where the answer starts.

Tell me what’s going on →

What are you working on?

You don't need to know the UX terminology. Start with the kind of problem you are trying to solve.

Website Design

Your website is not doing enough for the business. The message is muddy, the flow is weak, or people are not getting enough confidence to reach out..

Product Design

You are building a SaaS product, platform, or workflow and the experience is getting complicated. It needs to make more sense for the people using it.

It’s not always the design that’s the problem. I help you uncover what’s really getting in the way and focus on the changes that will make the most impact for your business and your users.

See the experience. Solve the right problem.

A better experience usually starts with a better diagnosis.

What you notice

People leave, ask the same questions, or struggle through a workflow.

What we learn

The message, structure, process, or product model is getting in the way.

Michelle Morley

Founder & Principal UX Strategist

I founded UX Strategy Lab to bring senior UX thinking closer to the actual work.

I look beyond the interface to understand the customer, the business, the content, the workflow, and the systems shaping the experience. That broader view helps me find the real problem before jumping to a design solution.

Real work. Real impact.

21st Street Fitness

A fast, professional web presence designed to help a local training business build credibility, explain its services clearly, and turn interest into booked sessions.

Built to help people feel confident enough to take the next step.

Professional Pressence

clear services

online booking

self management

Brightfield

A complex SaaS workflow redesigned to make rate-card validation easier to understand, surface issues clearly, and help users move from review to confident action.

Turning complex data into a clearer decision workflow

Research & discovery

Journey mapping

Workflow redesign

Service Blueprints

AI changes the tools. It does not remove the need to understand the problem.

For websites, AI is changing how people search and compare businesses. For products, it can remove work, speed up tasks, and create entirely new interactions. I look for the places where it is genuinely useful, and I am just as interested in knowing when it is not.