Precise Moves Create Powerful Results
Strategic UX Design
for Growing Businesses
Like the precision of a hummingbird, I transform digital products into powerful customer experiences that drive sustainable growth. As your fractional UX leader, I bring enterprise-level expertise to growing businesses—exactly when you need it.
What is UX and
Why Does It Matter?
As an entrepreneur, you're managing multiple priorities. User experience isn't just another buzzword – it's the difference between engaging customers and losing them to competitors.
User Experience (UX) is everything that affects how people interact with your digital presence:
- Intuitive navigation that guides users to key actions
- Clear, purposeful customer journeys
that drive conversions
- Streamlined processes that reduce abandonment
- Thoughtful interfaces that build trust and credibility
When done right, strategic UX design doesn't just make your digital products look better—it directly impacts your bottom line through:
- Higher conversion rates: Intuitive experiences turn more visitors into customers
- Increased customer retention:
Seamless interactions build loyalty and reduce churn
- Reduced development costs: Clear design direction prevents expensive rework
- Competitive differentiation: Exceptional experiences set you apart in crowded markets
Where Strategic UX Meets Business Growth
In an era where AI and emerging technologies are transforming digital experiences, exceptional UX leadership isn't just valuable—it's essential. I help ambitious businesses navigate this complex landscape with strategic design solutions that drive growth, increase efficiency, and create meaningful connections with users.
Fractional UX Leadership
Executive-level design guidance without the full-time executive cost. Strategic oversight, team mentorship, and hands-on expertise tailored to your business goals.
Perfect for: Growing companies developing digital products that need strategic direction without a full-time UX executive.
UX + AI Integration
Transform how users interact with emerging technologies. Strategic AI implementation with human-centered design that builds trust and drives adoption.
Perfect for: Businesses implementing AI that want to ensure user adoption and trust through exceptional design.
Website Solutions
Professional websites and digital experiences built with conversion and growth in mind. From simple business sites to complex web platforms—designed for results.
Perfect for: Businesses of any size needing a professionally designed digital presence that converts visitors to customers.
Strategic Support Designed for Your Stage of Growth
Flexible UX Partnership Options
Whether you need ongoing UX leadership or focused project support, I offer flexible engagement models that adapt to your business needs and scale with your success.
Fractional UX Leadership
Ongoing strategic partnership ideal for growing teams that need consistent UX expertise without a full-time hire. I serve as your part-time UX leader, integrating with your team on a regular schedule to provide continuous guidance and hands-on support.
- Design system development and maintenance to ensure consistent user experience
- Strategic roadmap development and backlog prioritization
- UX team mentorship and process optimization
- Regular design reviews and quality assurance
- Cross-functional leadership to align UX with business goals
Project-Based UX Consulting
Focused engagements to solve specific UX challenges or complete defined projects. Perfect for businesses needing expert help with discrete initiatives, from quick audits to comprehensive redesigns.
- Comprehensive UX audits with actionable recommendations
- User research and usability testing
- Website and product redesign projects
- Customer journey mapping and optimization
- Prototype development and validation
Why Strategic Design Matters Now
The digital landscape is more competitive than ever. Users have increasingly high expectations, and the rise of AI is fundamentally changing how people interact with technology. In this environment:
- Poor user experiences cost real money through abandoned carts, lost leads, and customer churn
- AI implementation without thoughtful UX design leads to user confusion and resistance
- Technical solutions without strategic design often solve the wrong problems
- Design without business alignment creates beautiful interfaces that don't drive results
Precision and Agility in Digital Design
Your Competitive Advantage
What sets me apart is my dual perspective—combining enterprise UX leadership experience with the practical insights of a business owner. This unique vantage point allows me to create solutions that are both innovative and pragmatic.
Enterprise Experience + Entrepreneurial Perspective
- Strategic UX leadership across multiple industries
- Data visualization and complex systems expertise
- Founder of a successful direct-to-consumer brand
- Practical implementation knowledge from both sides of the table
Client Success Stories
Michelle directs her product and design teams in the development of user-centered design solutions through lean and iterative test and learn methodologies.
-UI Lead at a Financial Technology Company
Michelle came up with alternative solutions. She has been a phenomenal person and has clearly demonstrated how a matured and experienced designer thinks.
-Tech Lead at a Data Analytics Platform
Michelle does a phenomenal job managing both our business partners and her own design team. She has done a great job leading the design work and delivering quality products.
-Strategy Lead at a Financial Technology Company
Featured Digital Projects
THE TEAM
We make magic happen every day
John Green
CEO & Head of Product
Melanie Portman
CFO
Stephen Lorde
Lead Designer
“I don't know what we did before discovering Strada. Every project is a masterpiece!”
James London, CEO @ Freshee
“Amazing service. Can’t wait to find out what’s next!”
James London, CEO @ Media Knows
“I don't know what we did before discovering Strada. Every project is a masterpiece!”
James London, CEO @ Freshee
“Amazing service. Can’t wait to find out what’s next!”
James London, CEO @ Media Knows
