Precise Moves Create Powerful Results

Strategic UX Design 
for Growing Businesses

Like the precision of a hummingbird, I transform digital products into powerful customer experiences that drive sustainable growth. As your fractional UX leader, I bring enterprise-level expertise to growing businesses—exactly when you need it.


Why Your Business

Needs Strategic UX


As an entrepreneur, you're managing multiple priorities. User experience isn't just another buzzword – it's the difference between engaging customers and losing them to competitors.


What exactly is UX? It's everything that affects how people interact with your digital presence:

  • Intuitive website navigation that guides users to key actions



  • Clear, purposeful customer journeys that drive conversions
  • Streamlined processes that reduce abandonment



  • Thoughtful interfaces that build trust and credibility

Strategic Support Designed for Your Stage of Growth

Flexible UX Partnership Options

Whether you need ongoing UX leadership or focused project support, I offer flexible engagement

models that adapt to your business needs and scale with your success.

Fractional UX Leadership

Ongoing strategic partnership ideal for growing teams that need consistent UX expertise without a full-time hire. I serve as your part-time UX leader, integrating with your team on a regular schedule to provide continuous guidance and hands-on support.



  • Design system development and maintenance to ensure consistent user experience
  • Strategic roadmap development and backlog prioritization
  • UX team mentorship and process optimization
  • Regular design reviews and quality assurance
  • Cross-functional leadership to align UX with business goals



Project-Based UX Consulting

Focused engagements to solve specific UX challenges or complete defined projects. Perfect for businesses needing expert help with discrete initiatives, from quick audits to comprehensive redesigns.


  • Comprehensive UX audits with actionable recommendations
  • User research and usability testing
  • Website and product redesign projects
  • Customer journey mapping and optimization
  • Prototype development and validation


Your Strategic Design Partner

I understand your challenges from both sides of the table, combining deep enterprise UX experience with real-world business ownership:


  • 15+ years designing products used by millions
  • Experience leading UX teams at Fortune 500 companies and high-growth startups
  • Founder of a successful direct-to-consumer brand
  • Deep expertise in both B2B and B2C product design
  • Proven track record of driving measurable business growth through strategic UX

Precision and Agility in Digital Design

Your Competitive Advantage

My approach focuses on creating digital solutions that deliver measurable results through:

Solutions that directly address user needs and business goals

Optimizing interactions to maximize value and minimize friction

Responding quickly to evolving market demands and user feedback

Delivering powerful results through thoughtful, strategic design

Featured Digital Projects

Chatham Advisory Group
Chix and Wix
Good Ideas Public Relations

THE TEAM

We make magic happen every day

John Green

CEO & Head of Product

Melanie Portman

CFO

Stephen Lorde

Lead Designer

“I don't know what we did before discovering Strada. Every project is a masterpiece!”


James London, CEO @ Freshee

“Amazing service. Can’t wait to find out what’s next!”


James London, CEO @ Media Knows

“I don't know what we did before discovering Strada. Every project is a masterpiece!”


James London, CEO @ Freshee

“Amazing service. Can’t wait to find out what’s next!”


James London, CEO @ Media Knows